Become Back to the Tower Days Vendor
Having a booth at Back to the Tower Days might be the most important marketing decision you make all year.
Why?
Partly because it gives you the opportunity to interact with vendors, manufacturers, prospects, and customers in real-time and find out what’s driving everyone’s decisions, that give and take is invaluable.
Get real-time customer feedback.
If you have a pitch for an upcoming product or want to get the word out about your company that’s just starting up, hosting a booth at Back to the Tower Days this summer presents a fantastic set of opportunities for you and your company. When you step back to think about it, watching someone deliver a streamlined presentation on a product or service and then stick around for questions is more than persuasive.
It’s a powerful experience.
Hosting a booth at Back to the Tower Days gives the audience a chance to ask follow-up questions or clear things up. What you thought was perfectly clear might benefit from further streamlining, or you might find customers want a new direction altogether. This personal interaction can also help you find long-term customers. Reliable customers are those who feel a connection with a business and feel like they are valued.
Events level the playing field.
One thing that small and medium-sized businesses love about trade shows and events is that they level the playing field between small businesses and the most successful ones in the field. Prospects and industry insiders go from booth to booth and determine the best partner on a case-by-case basis, largely informed by how well you make your appeal. A lot of other times, you would have a hard time getting the attention of big players in the industry without also being one yourself. Hosting a booth is different.
A booth is affordable.
Hosting a booth at an event is both affordable and lucrative in terms of the return on investment (ROI) that it generates. Renting space at Back to the Tower Days does cost money, but the returns of the event could be orders of magnitude beyond the amount spent on the booth.
Boost your direct sales.
This might be the most powerful benefit to hosting a booth, but also one of the more overlooked. Hosting a booth lets you directly sell to a customer unlike other forms of step-by-step marketing that can stretch the buyer’s journey out into months. When a customer can see a product in person, they may be more likely to make the purchase. Booths give you another opportunity to sell your products.
Whether your business is just starting out or established, Back to the Tower Days can be beneficial. August is the perfect time to take advantage of any opportunities to host a booth. Remember the above benefits and consider investing time and money into your own booth.